Florence launches #EnjoyRespectFirenze campaign teaching visitors to behave properly

Published on : Friday, August 11, 2017

Florence launchesWe all know that few months back, Venice had launched #EnjoyRespectVenezia campaign. This was targeted to change tourist behavior via fines, encouragement, and bit of public shaming.

Following Venice, now Florence has also done the same. Anna Paola Concia, tourism chief today announced new campaign #EnjoyRespectFirenze, with a strict warning to the visitors to the city that they must not only take part in protecting the heritage of the city but also “respect the Florentines who live in it.”

To quote her, “We want to defeat the common idea that people coming to Italy can do whatever they want. We’re at the point where we have to make it clear that they must behave as if they’re in their own home, that Florence is one of the most beautiful cities in the world and must be conserved, and that the tourists have this responsibility, as well.”

In contrast to the Venice campaign, which basically wanted to persuade tourists to behave in a proper manner, at the same time suggest them what not to do, the Florence campaign is entirely prohibitory. Herein, visitors are trained not to spoil the surroundings of the city, dump trash, buy fake products and avoid sitting anywhere but only benches and public seating areas. Florentines have expressed their anger on tourists squatting on church steps to eat or drink to such a huge extent that the church authorities hosed them down to put an end to the matter this summer.


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