Florida is highly dependent on tourism

Published on : Thursday, February 9, 2017

FloridaThe proposed bill in Florida headed by the House Careers & Competition Subcommittee that eliminates VISIT FLORIDA will have rigorous and irreversible impacts on the state’s hospitality industry. The tourism industry of Florida needs to be protected and bring tourists to the sunshine state. In 2015, more than 106 million visitors came to Florida, spending $108.8 billion and generating $11.3 billion in state and local tax revenue. Tourism employs around 1.4 million employees in Florida.

Riding on the successes of Florida’s hospitality and tourism industry and by committing the necessary dollars to VISIT FLORIDA, more tourism related improvement work needs to be done for creating more jobs and generating revenues for the state. Florida’s future depends on the lawmakers’ investment in the state’s destination marketing efforts that continue to bring record visitation numbers.


VISIT FLORIDA funding isn’t about “corporate welfare” for Fortune 500 companies; it’s about sustaining hospitality employment, and the myriad related local businesses that depend on tourism. The lawmakers need to build on the successes of Florida’s hospitality and tourism industry by committing the necessary dollars to VISIT FLORIDA.


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