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Published on : Thursday, October 12, 2017
Visit Florida, one of the top tourism marketers of Florida says that Florida is targeting to allure more than 120 million visitors in the post hurricane season.
Due to the Hurricane Irma, Florida Keys was closed for a month and the recovery and renovation continues along both the coasts.
Visit Florida President and CEO Ken Lawson that he isn’t backing off the 120 million tourist goal set at the start of the year by Gov. Rick Scott, though an economic impact study of the storm is under way.
Lawson said to the House Tourism & Gaming Control Subcommittee that he is driving towards the goal every day.
The tourism agency of Florida has begun a $5 million post-storm marketing campaign to recommend the people that Florida’s tourism destinations and beaches quickly reopened.
With tourism accounting for an estimated 1.4 million jobs in Florida, Lawson joined Scott on October 4th in Key West to try to coerce home the point that the Florida Keys were open for business.
But not all lodging and tourist facilities are operating normally in the area, with the recovery ongoing in parts of Marathon and the Lower Keys.
The Islamorada Resort Company has estimated that it may take up to six months to wobble the reopening of its four resorts.
Before the storm, Florida has estimated that 60.7 million people had traveled. The number of tourists indicated that Florida was 4.1 percent ahead of the 2016 pace, when nearly 113 million people visited the Sunshine State and spent an estimated $109 billion.
Florida Keys is major crowd puller of the local tourism industry, with the industry producing about $120 million a year in sales taxes for the state.