Published on : Thursday, October 12, 2017
VisitScotland Chief Executive, Malcolm Roughead, responds to the release of the quarterly International Passenger Survey (IPS) tourism statistics by the UK Office of National Statistics (ONS) and the domestic tourism statistics derived from the Great Britain Tourism Survey. He said:
“It is magnificent to see such spectacular growth from international markets in what has been a busy year for tourism in Scotland. Across the board from accommodation provider to CalMac Ferries to Edinburgh and Glasgow airports, we have heard from many who have had a record-breaking year.
“Such major growth from our international markets can be attributed to increased, targeted marketing activity in key North American and European countries, favourable exchange rates, increased capacity on flights and the Outlander effect which has taken the country by storm since the release of the popular TV series.
“Domestically, the day trip and holiday market is booming in Scotland with a rise in visitors by 9.3% and 4.6% respectively in the first 6 months of the year and this is also reflected by the significant rise in Historic Environment Scotland attractions reported last week which is great to see during the Year of History, Heritage and Archaeology.
“Of course with great numbers comes great responsibility, and it is imperative the country’s tourism industry remains sustainable. This includes looking at how we can share the tourism windfall with lesser known parts of Scotland and outside of peak season, alongside ensuring that infrastructure meets current and future demand.
“VisitScotland is committed to working in partnership with the government, businesses and communities so that Scotland remains a must-visit destination for future generations of holidaymakers. Tourism is more than a holiday experience, it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change.