Published on : Friday, March 17, 2017
For enticing the tastebuds of a new generation of foodie travelers, Queensland’s tourism industry is offering a number of high-flying restaurants, wineries and taphouses for a mouth-watering bonanza. As per statistics from Tourism Research Australia, tourists spent more than $21 billion on food, wine and brewery experiences across the nation last year. Queensland is enjoying a rapidly growing portion of this trend.
Some of the most prominent foodies on the planet prepare to take a tastebud tour through Queensland as part of a new tourism campaign for finding the world’s best ¬restaurants. Tourism Australia has already recognized travellers’ unappeasable appetite for food experiences, launching the Restaurant Australia marketing campaign in 2014.
Tourism Australia managing director John O’Sullivan said Queensland was at the forefront of the culinary revolution. To quote Tourism Australia managing director John O’Sullivan, “Food and wine plays a really big part of where people travel these days. And some of the offerings in Queensland are really, really strong.”
For the annual World’s 50 Best Restaurants Awards that celebrate the global culinary scene, more than 100 eminent chefs, restaurant critics and wine experts will be arriving in Melbourne next month. Tourism Australia will also organize a nationwide foodie tour which is worth the kind of advertising exposure that money cannot buy.
There will also be a delegation touring exotic food destinations in Queensland, ranging from the Great Barrier Reef to the southeast. Steve Ciobo, Federal Tourism Minister said that this event is a golden opportunity for showcasing Queensland’s food scene – “This program will shine the spotlight on our world-class fresh produce and seafood. With our stunning scenery, fresh local produce and exciting food culture I’m sure we’ll impress our global guests. This is a fantastic opportunity to demonstrate our renowned culinary power on the world stage.
This will bring global attention to our state and our tourism experiences – helping drive more tourists to Queensland.”