Published on : Friday, March 10, 2017
Foodie tourism promotions to attract more travelers to visit Thailand have become a major strategy for the Ministry of Tourism and Sports encouraging the food lovers across the globe to test their taste buds on hot and spicy Thai fares. This campaign is known as ‘gastronomy tourism’ by Kobkarn Wattanavrangkul, the Tourism and Sports Minister. The purpose of this promotion is to “introduce Thai culture through Thai food experiences”.
Last month, a USD4.1 million budget was approved by the Cabinet for the support of food tourism for the Tourism Authority of Thailand. It would be spent on a Michelin five-year contract (2017 to 2021) to endorse food-tourism through its brilliant dining guide.
Michelin Travel Partner partners with TAT and issues guidebooks on various restaurants at par with the Michelin standards. In this process, Michelin will send their food inspectors to confirm the quality of restaurants and their food in Thailand. However, it wasn’t mentioned anywhere that if the guide will extend beyond Thai restaurants and comprise international cuisine as well. Bangkok is known for its superlative international restaurants that concentrate on Japanese, Chinese, Italian and other European recipes.
It was conferred that Michelin inspections will be carried out independently as per the parameters of the USD4.1 million partnership agreements. However, Cabinet’s statement clearly mentions that TAT strictly reserves all the right to cancel the contract with Michelin if the year-end evaluation fails to live up to the expectations.
Tags: Foodie tourism