For MICE tourism, Kerala is all set to introduce global promotional campaign!

Published on : Tuesday, December 19, 2017

indexThe Kerala State Tourism Department is all geared up to introduce a worldwide awareness campaign to endorse MICE tourism following the removal of the ban on liquor. It has been extensively realized that the liquor ban inflicted by the former UDF government had hurt the state’s popularity as a MICE (meetings, incentives, conferences, exhibitions) tourism destination. To quote Kadakampally Surendran, tourism minister “MICE tourism has opened up infinite possibilities for tourism in the state but the policies of the former government had played spoilsport.”

“MICE tourism will go a long way in tackling the crisis in the tourism sector,” the minister said. Few years back, the state occupied the top spot as MICE destination in the country. As per Kerala Travel Mart Society president Baby Mathew, the poor infrastructure has impacted the MICE prospect of the state. The lack of state-of-the-art exhibition and conference centers, poor roads, high taxes, and strong competition with states like Goa and Tamil Nadu were few significant highlights pinpointed by the CEO of Uday Samudra, Mr Rajagopal Iyer.

“Water sports, golf and casinos that were in the wish list of foreign travellers should be set up at any cost,” Mr Iyer said. The minister, nonetheless, was doubtful of accepting the wishes of foreigners. “We need to create a unique Kerala experience,” he said. Side by side, Mr. Iyer moved up the militancy of trade unions in the state. “Such issues have dampened the state’s MICE tourism potential. Demonetisation and the liquor ban imposed by the former UDF government had also affected MICE tourism in the state,” he added.

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