Fort McMurray Tourism is expecting to attract visitors via northern lights

Published on : Wednesday, November 1, 2017

Fort McMurray TourismFort McMurray Tourism is expecting tourists in the region to find the northern lights sparkling above Wood Buffalo as immensely gripping! As a result, the tourism agency has proposed a tender to create five main viewing locations within the municipality and suggest a policy in terms of tourism to attract investment.

 

Frank Creasey, CEO of Fort McMurray Tourism, explains that the expectation is the main company will succeed in attracting international as well as local tourism. Whatsoever the main product appears like, Creasey explains that the project will represent the tourists to the culture and history of northeastern Alberta, along with the night sky.

 

“Tourism is a team sport. It needs our community,” he said. “We need all of our arts and culture, theatre, history and recreational complexes, the cooperation of Indigenous partners.”

 

When political and business leaders talk about expanding the economy of Fort McMurray and Wood Buffalo, tourism is always identified as a possible moneymaker.

 

So far, when it comes in turning Wood Buffalo a prime tourist attraction in Alberta, Creasey admits that the region’s topography is working against it.

 

He says that Wood Buffalo doesn’t have the possibility to compete with destinations like Banff or Jasper, even though packages could balance other places in Alberta or incorporate them in itineraries. Also, the community is too far north to be included as a prime roadside attraction.

 

However, attracting visitors might be tough chiefly when it comes to marketing the aurora borealis.

 

“We don’t know where it’s going to go,” Creasey said. “There are all these different markets we can appeal to in relation to investors.”

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