Fortifying Maine Woods Tourism resilience

Published on : Friday, April 12, 2019

In a previous OpEd, I illustrated three “shocks” demanding Maine tourism’s resilience: shifting climate, changing general economic conditions and changing global markets. Some conflicts are inescapable, like warming winters, as others are unsure, like one more stern financial recession. Some shocks will have negative effects for Maine, like less reliable snow cover, as others may be beneficial, like climate disruptions at competing destinations.

 

Smart stakeholders and policy makers expect that shocks and act to fortify “shock absorbers.” Two Maine Woods efforts are adjusting to — and making the most of — major changes: Northern Outdoors, a leading outfitter, is reacting to changing tourist markets by launching ground-breaking new products; the Moosehead Lake Branding Initiative is re-inventing a venerable destination to match 21st century preferences.

 

In white water rafting and snowmobiling for four decades, the Northern Outdoors (NO), based at The Forks on the Kennebec, has been a leader. Russell Walters, NO’s president since 2000, observed that the two main drivers of the business began to stagnate starting around 1998.

 

“We came to realize we weren’t just an outdoor business, but rather part of the larger hospitality sector,” Walters said.

 

Northern Outdoors’ resilience plan centers on three connected innovations: upgrading rafting and snowmobiling experiences with better facilities, expanding to ventures targeting niche markets and rising marketing sophistication. The clear trend is toward guests looking for genuine outdoor thrills without having to rough it. From millennials to boomers, Northern Outdoors’ serves to such likings with its own craft brewery, widespread dining options, a big outdoor hot tub, live music and — of course — Wi-Fi.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 08 imexamerica 2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 23 PTM 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. DIGITAL TRAVEL SUMMIT

      June 25 - June 26
    2. 29th ACI EUROPE Annual Assembly & Congress

      June 25 - June 27
    3. TTF SOUTH (HYDERABAD)

      July 5 - July 6
    4. HOTEL SUMMIT

      July 8 - July 9
    5. SERVICED APARTMENT SUMMIT EUROPE

      July 9 - July 10
Get our toolbar!
Review www.travelandtourworld.com on alexa.com