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Published on : Thursday, November 17, 2016
Otley tourism will get a boost as four groups have come together to launch a dedicated tourism strategy for the town. Otley is a market town and civil parish at a bridging point on the River Wharfe in the City of Leeds metropolitan borough in West Yorkshire, England.
The three-year tourism project is being led by Otley Town Council with the backing of Otley BID, Otley Town Partnership and the Chamber of Trade and Commerce.
The project aims to boost visitor numbers by adopting a more co-ordinated approach to marketing Otley’s strengths.
Under the plans the visitotley.co.uk website, owned and managed by the Town Partnership, will remain the main ‘digital driver’ for tourism information alongside its social media channels, including the Visit Otley Facebook page.
An initial action plan has been drawn up and includes the launch of a new Otley tourism brand and launch of an Otley Ambassador programme involving volunteers promoting the virtues of the town to the wider world, among various other objectives.
Chairman of the town council’s Trade and Tourism committee, Councillor Paul Carter (Lib Dem, West Chevin) said, “Tourism is forecast to grow to twelve per cent of the UK economy over the next ten years.
“This strategy will drive an increase in tourism to Otley, helping both regenerate the town and create more jobs for our young people.