Published on : Monday, September 11, 2017
With all eyes on Toronto during the city’s annual film festival, Four Seasons Hotels and Resorts staged a surprise four-day experience highlighted by a one-night only celebration of artistry and imagination in the heart of the city.
The event marked the launch of Four Seasons Pop Down, a new global series of immersive experiences that will bring Four Seasons to unexpected settings all over the world, transforming unusual spaces and creating one-of-a-kind events and experiences.
“Give our people a blank canvas, and they will create something truly extraordinary,” says J. Allen Smith, President and CEO, Four Seasons Hotels and Resorts. “The Four Seasons Pop Down is a microcosm of the creativity and passion that is infused into everything we do at our hotels and resorts around the world.”
Taking over a vacant retail space in downtown Toronto, the company’s first Pop Down brought together a team of Four Seasons artisans from four continents, each presenting an interactive expression of their craft. Showcasing their passion and imagination, Four Seasons award-winning mixologists, chefs and creative masters transformed a raw, concrete space into an unexpected journey through the world of Four Seasons.
Four Seasons Pop Down Toronto
A garden oasis in the heart of Toronto’s entertainment district, the first Four Seasons Pop Down was conceived in dramatic contrast to the event space’s concrete walls and surroundings, combining digital mapping with culinary masterpieces, large floral installations, and a floor-to-ceiling herb garden.
Eschewing the red carpet, guests including celebrities, business leaders, media, filmgoers and world travellers entered through an archway of draping orchids designed by world renowned florist Jeff Leatham, in a display reminiscent of his signature installations at Four Seasons Hotel George V, Paris, and Four Seasons Hotel Los Angeles at Beverly Hills.