Published on : Saturday, April 23, 2016
Frasers Hospitality, a division of Frasers Centrepoint Limited,will be launching its refreshed Modena by Fraser serviced residence brand in the capital of the Hunan Province with the opening of Modena by Fraser Changsha this December. Marking Frasers Hospitality’s entry into Changsha, this will follow the upcoming launch of Modena by Fraser Bangkok in August 2016, which will also feature Modena by Fraser’s new functional and green-living concept.Modena by Fraser’s simple, stylish and fresh take on serviced residence living caters to the green-conscious lifestyles of corporate road warriors seeking affordable home comforts with an authentic localised experience that is kind to the environment.
Designed to meet the urban lifestyle needs of independent travellers, it offers modern conveniences, seamless connectivity, and functional spaces that integrate work and play. It features soft furnishings,amenities and artwork that are provincially sourced, healthy meals using fresh produce from local farmers’ markets, and activities supporting local cottage industries.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality, said: “This new greener Modena by Fraser concept is in line with Frasers Hospitality’s commitment to driving greater environmental awareness, which is also demonstrated through our recent partnership with WWF and Earth Hour on the ‘Just One’ hotels programme. With this fresh take on Modena by Fraser, we are pleased to be offering travellers to Changsha a more conscientious and sustainable approach to stylish urban living. They will have everything necessary to meet their demanding lifestyle needs and the opportunity to be a part of our green practices without compromising on their lifestyle needs. This fits in very well with travellers’ increasing preference for sustainable accommodation that takes care of them and the environment concurrently.”
“Our entry into Changsha, the economic, political and cultural centre of Hunan, is of great significance to our growth strategy for China and puts us on track to achieve our goal of 30 properties in China by 2019,” he added.