Fred. Olsen Cruise Lines: Don’t let it be a ‘Blue January’ with Fred. Olsen Cruise Lines’

Published on : Wednesday, January 18, 2017

unnamed (6)Award-winning Fred. Olsen Cruise Lines is showcasing its exciting ‘Turn of Year’ sales campaign with a range of multi-media promotions, including a series of 30-second and 10-second advertisements being shown on 13 digital TV channels: ITV3, ITV1 Tyne Tees, Gold, Drama, Channel 5, Crime & Investigation, Discovery, History, Pick, True Entertainment, True Movies, True Drama, Community Channel, the last of which will appear on 19th February 2017.


Fred. Olsen’s ‘Turn of Year’ campaign also features national press promotions, regional advertising and door-drops in and around the regional ports from which it sails.


As part of its ‘Turn of Year’ campaign, Fred. Olsen is offering guests four great-value deals on its 2017/18 cruise itineraries, which are sure to banish those ‘January blues’!


Holidaymakers can take advantage of Fred. Olsen’s ‘Free upgrade to the ‘all-inclusive’ drinks package’*, valid for bookings made until 1st March 2017.


Fred. Olsen is also offering guests a ‘No single-supplements’ deal on a selection of 10 2017/18 cruise holidays**, available until 1st March 2017. A solo traveller can book from a selection of twin room grades without having to pay any sole-occupancy charge. Destinations available include Norway, the Caribbean, Spain, the Baltic and South America.


In addition to these two sales initiatives, Fred. Olsen is also promoting ‘Free on shore spending money’ on 16 voyages in 2017, available until 31st January 2017, whereby guests can receive up to 125 Euros (or the equivalent value of currency relative to the cruise destination) once on board.


‘Free door to-door’ transfers (up to 250 UK-mainland miles) are also available to Fred. Olsen guests on three longer voyages in 2017***, until 31st January 2017. These are Boudicca’s 26-night ‘Bermuda & the America’s Cup’ cruise, Black Watch’s 27-night ‘Exploring the Fjords of the Arctic’ adventure, andBalmoral’s 32-night ‘Caribbean Discovery’ cruise.


Fred. Olsen has also enhanced its industry-leading ‘Enjoyment Promise’. This ground-breaking offer, which was first released in December 2013, is now applicable to all guests with a new booking – not just to new customers. Once on board, if a guest finds that the cruise is not for them, they just need to contact Guest Services on board, within the first 48 hours, and Fred. Olsen will refund their cruise fare and pay to get them home.


Fred. Olsen’s ‘Turn of Year’ sales campaign includes the following cruises:


– Braemar’s nine-night M1707 ‘French Rivers’ cruise, ex Dover on 1st April 2017. Prices start from £999 per person.



Source:- Fred. Olsen Cruise Lines


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