Published on : Wednesday, September 11, 2019
The main concept has come from different Bridlington businesses that are interested in promoting the town out of season.
If it gets successful, it is expected the “Brid Bus” will be available from other cities and towns as well.
Kerry Caruthers, chief executive of Yorkshire Coast Business Improvement District, explained that Sheffield was selected to test the project after research proved that many people in the city are keen to visit the resort.
She explained that the only condition of the free bus travel was passengers had to produce booked accommodation in the town for two nights.
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Ms Caruthers said: “We’ve had a fantastic response to this and already the bus is full.”
“The challenge for businesses in seaside resorts is to constantly think of creative new ways to attract tourists especially out of the traditional holiday season.
“Businesses cannot just rely on summer trade. We need to make it a place that is attractive for people all year round.”