Published on : Tuesday, February 28, 2017
A delegation of French tourism professionals in Cebu City and Metro Manila from Feb. 27 to March 3, 2017 will be led by the Embassy of France to the Philippines and Atout France, the French Tourism Development Agency. Recognizing the massive potential of the Filipino market in spiritual tourism, the French Embassy and Atout France have decided to expand its program to Cebu City, where meetings with the press and a workshop for travel agencies will take place at the Radisson Hotel on Feb. 27, 2017. French Ambassador Thierry Mathou noted the importance of this mission by citing the potential of the Philippines as a market for French tourism.
To quote Ambassador Mathou, “We are delighted, once again, to continue the success of the previous mission. Promoting France, the top tourist destination worldwide in terms of arrivals, in the Philippines is strategic because the country is a fast-growing market in Asia for tourism. We are already the top European destination for Filipino travelers, and we are committed to maintaining this leading position.”
He said that tourism is a big sector in the Philippines. A MoU was signed between the Philippines and France in 2015 in tourism. It seeks for increased cooperation in the tourism sector. Statistics showed that the number of foreign visitors is currently rising. In fact, almost 70,000 Filipino tourists visited France last year despite the lack of direct flights and 44 percent of cultural visits in France has a religious purpose.