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Published on : Wednesday, October 12, 2016
The journalists – whose publications have a combined circulation of more than 2 million readers – were here to explore, and then write about, what Ireland’s Ancient East has to offer French holidaymakers. They checked out Dublin’s rich history and heritage, before continuing through Ireland’s Ancient East and counties Louth, Meath, Westmeath, Offaly, Laois and Kildare.
Monica MacLaverty, Tourism Ireland’s Head of Southern Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to visit Ireland’s Ancient East – helping us to spread the good news about this part of Ireland to prospective French visitors. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media in France of the many things to see and do on a holiday around the island of Ireland.”
France is one of our top four markets for tourism to the island of Ireland and we have seen very good growth in French visitor numbers so far again this year, with the most recent CSO figures for June-August showing growth of +7.3% – an extra 12,400 French visitors compared with the same three-month period in 2015. Tourism Ireland is undertaking an extensive programme of promotions this autumn – aimed at boosting late season travel to the island of Ireland from France, to keep the momentum going and build on that growth.
Source:- Tourism Ireland
Tags: Tourism Ireland