FS Unveils New Wines And Spirits Flagship Store At Changi Airport

Published on : Tuesday, May 26, 2015

unnamedDFS Group, the world’s leading luxury travel retailer, opens its spectacular new wines and spirits flagship duplex store — the first of its kind in the world — at Singapore’s Changi Airport Terminal 3. At 11,400 square feet across two floors, the store is DFS Group’s largest single retail space for wines, spirits and tobacco. The opening of the store marks a milestone in DFS’ leadership and innovation in retail, and the realization of a new vision for retail at Changi Airport.


Philippe Schaus, CEO and Chairman, DFS Group, says, “When we embarked on this unique project, we wanted to offer Singapore, the most renowned travel destination in South East Asia with the most modern airport, a wines and spirits store of a quality and richness unlike anywhere else in the world. That is why we secured the collaboration of Masamichi Katayama to build this one-of-a-kind, two-level experiential store, drawing inspiration from the most stylish bars and restaurants around the world as well as from the traditional and historic cellars of France and Scotland. This project would not have been possible without the close collaboration and shared vision between DFS and the farsighted management team of Changi Airport.”


Designed by Masamichi Katayama, the award-winning interior designer and founder of design firm Wonderwall, the store showcases the luxury retailer’s full assortment of wines, spirits and tobacco in a visually dramatic store environment and façade inspired by flowing water and undulating shapes. Within the store, warm and modern design elements accentuated by a double-height atrium measuring over eight meters high provides an inviting shopping and tasting environment for travelers.


Amongst the store’s most innovative features are expanded common areas designed especially for lifestyle and cultural experiences. This includes a Raffles Long Bar — in collaboration with one of Singapore’s most historical landmarks, the Raffles Hotel — the ground-floor atrium tasting bars, and a private lounge. The Long Bar will serve its famed cocktail invention, the original Singapore Sling.


DFS’ LOYAL T customers can access The Lounge by DFS for an elevated shopping experience. From private viewings to new personal shopping across all product categories of DFS, Changi Airport stores customers will be treated to a highly personalized level of service.


In the new duplex store, DFS also introduces Changi’s first branded boutiques for wines and spirits, situated on the second floor. Nine brands — Absolut, Dom Pérignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell, and Penfolds — will showcase their heritage and their finest products within individually-designed boutiques.


“For over 30 years, travelers have shopped with DFS at Changi Airport because we are the destination for the best in wines, spirits and tobacco. Our new store reinforces our promise to our customers, and our vision,” says Brooke Supernaw, Senior Vice President, Global Merchandising — Spirits, Wine, and Tobacco. “Travelers will discover exclusive products and unique experiences that will elevate their journey.”

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