Published on : Wednesday, May 25, 2016
The National Restaurant Association’s new twist on the traditional keynote address,”Signature ’16: Turn the Tables,” at the 2016 National Restaurant Association Restaurant, Hotel-Motel Show® resulted in an inspiring and engaging conversation on Sunday, May 22 at 2 p.m.
The Association’s President and CEO Dawn Sweeney hosted three of the restaurant industry’s game-changers, who are turning the tables on conventional thinking, and answered provocative questions gathered from social media ahead of time.
Sweeney faced the future of local food with The Kitchen’s Kimbal Musk; talked the evolution of guest experience with Red Robin’s Denny Marie Post; and addressed the benefits of conveniently connecting diners and restaurants with Uber Everything’sJason Droege.
Throughout the 90-minute keynote panel discussion, each trailblazing executive discussed with the NRA Show’s audience how the business of hospitality is evolving and continuing to cater toward a multitude of customers and age groups through brand revitalization, technology, sourcing, and more. Each session produced social media-worthy snippets on topics ranging from restaurants creating dishes that are made to go viral, implementing technology to enhance diner choices, and striving to source local on a larger scale.
Signature speakers produced myriad Tweet-able moments including:
Sweeney facilitated an open discussion between these change-agents and the industry at-large, and challenged attendees to stretch their thinking about how to transform their business. Signature ’16: Turn the Tables, presented by American Express, took place on Sunday, May 22 at 2 p.m. at McCormick Place’s Grand Ballroom.
The following details on how each Signature ’16 speaker became the industry’s leading game changers:
The Kitchen’s Kimbal Musk is on the board of Chipotle Mexican Grill, Tesla Motors and SpaceX. His personal mission is to strengthen communities through food. Kimbal is a co-founder of The Kitchen, a growing family of restaurants that sources directly from local farmers, stimulating local farm economies to the tune of millions of dollars a year, and creating quality jobs. In 2011, Kimbal co-founded The Kitchen Community, a complementary non-profit organization. The Kitchen Community builds Learning Gardens in schools around the U.S. reaching hundreds of thousands of students every school day, improving their vegetable intake and academic achievements. Follow Kimbal on Twitter @Kimbal and Instagram @KimbalMusk.
Red Robin President Denny Marie Post oversees the brand’s Strategy, Marketing, Menu Innovation and Implementation, Company Operations, New Restaurant Opening and Enterprise Transformation teams, as well as leading Franchise Operations, Red Robin restaurants in Canada and development of Red Robin Burger Works and Alternative Platforms. Denny has more than 30 years of leadership experience in consumer-driven marketing and product innovation as well as building teams to develop and execute on strategies that increase brand awareness and drive sales.
Uber Everything’s Jason Droege is focused on leveraging Uber’s extensive logistics network to launch new business ventures. Under his leadership, the company has brought innovative same day services such as UberRUSH and UberEATS to market in 13 cities across four countries and three continents. Jason’s expertise as a successful founder and business leader across e-commerce, enterprise software, and internet services has resulted in the development of a robust logistics platform that is revolutionizing the delivery industry. Follow Uber on Twitter @uber.
National Restaurant Association’s President and CEO Dawn Sweeney
As President and Chief Executive Officer of the National Restaurant Association, Dawn Sweeney leads the primary business association for the restaurant industry. Since taking the helm in late 2007, she has led the Association to several major legislative victories and has launched the first-of-its-kind children’s menu initiative – Kids LiveWell. Under Sweeney’s leadership, the largest restaurant and hospitality industry trade show in the United States has seen solid growth, while many other trade shows have struggled. She’s been instrumental in highlighting key areas of opportunity for the industry.
To follow take a look at the conversation on social media, visit Twitter, Instagram, and Facebook. NRA Show 2016 will be heldMay 21-24 and BAR at NRA Show will be held May 22-23 at Chicago’s McCormick Place.