Funding Announced to Help Hunter Tourism Recovery

Published on : Monday, May 18, 2015

destination NSWMinister for Trade, Tourism and Major Events Stuart Ayres today announced a support and promotional package worth over $1 million to assist the Hunter tourism industry following last month’s devastating storms.


The funding will go towards creating new marketing campaigns and building existing campaigns to promote the region, as well as extensive support on digital and social media.


The package also includes additional funding and promotional support for the Dungog Festival later in the year.


‘The storms in the Hunter region have taken a heavy toll on the local communities and my sympathies go out to all affected. It is imperative the NSW Government sends the message that the local tourism industry is back on its feet and ready to provide the warm welcome that the Hunter is renowned for,’ Mr Ayres said.


‘The program will convey to potential visitors that the region is not only ‘open for business’ and as beautiful as ever, it is also the perfect location for a short break or a longer holiday.’


Parliamentary Secretary for the Hunter and Central Coast Scot MacDonald said today’s announcement is a major boost to the region.


‘The town of Dungog was harshly affected, and I am pleased a portion of the funding will be committed to further supporting the wonderful Dungog Festival, which will be held from 22-25 October,’ Mr MacDonald said.


The funding and support will be provided by the NSW Government through its tourism and major events agency, Destination NSW.


Destination NSW Chief Executive Officer Sandra Chipchase said it was important the region’s tourism industry was supported.


‘Tourism is vital to the Hunter.  In the year ending September 2014, the region attracted over 3 million domestic and international overnight visitors, with a total spend of more than $1.4 billion,’ Ms Chipchase said.


‘This support package will see the region heavily promoted throughout Australia and the world, showcasing the wonderful range of experiences on offer and stimulate travel to this wonderful part of NSW.’



Source:- Destination NSW

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