Fusion Wins “Lion’s Den” Innovative Business Competition at Global Ancillary Merchandising Conference in Barcelona

Published on : Wednesday, May 20, 2015

download (1)Fusion, a company that helps online travel providers achieve greater income opportunities and an improved customer experience by offering more personalized and targeted ancillary offers throughout the customer journey, won the “Lion’s Den” competition at the ninth Ancillary Merchandising Conference. Mark Brown, vice president for sales and client accounts in Europe, presented to airline industry professionals about Fusion’s services during the award-winning session.


“Fusion’s approach to travel industry ancillary sales and how their services help businesses improve revenue and consumer satisfaction were compelling,” said Sinead Finn from Affinity. “Innovation is greatly needed in the current travel business climate of shrinking margins and increasing competition. Fusion’s services can help businesses navigate and thrive despite these challenges.”


“We’re proud to have the airline industry recognize Fusion with this global award,” said Jon Ansell, CEO of Fusion. “Winning the Lion’s Den business competition underscores Fusion’s strong value proposition in the market for enhancing ancillary sales while improving the customer experience.”


Fusion optimizes travel business websites to provide the right ancillary offer to the right customer at the right time. These services include developing an optimization plan based on the company’s goals, then integrating the optimization solution into all customer touchpoints. Additionally, Fusion can help provide additional high-margin ancillary products that will match their customers’ interests and help drive increased revenues.

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