G Adventures boost responsible tourism by publishing new guidelines

Published on : Friday, December 29, 2017

g adventureThe adventure travel specialist operator G Adventure has published its Indigenous People and The Travel Industry: Global Good Practice Guidelines document to ensure that international governments and businesses have “prioritised rapid growth over respect for indigenous people”.



The guidelines is set to improve the impact by the travel and tourism board on local communities.


It is developed by G’s non-profit organisation Planeterra and The George Washington University’s International Institute of Tourism Studies.



The 17 guidelines are organised into three categories in order to be of “maximum relevance” to organisations like developing,operating and  marketing tourism experiences.



The 23-page downloadable booklet detailing the guidelines provides advice for working with indigenous people and ways to help communities directly benefit from responsible tourism.


There are inputs from a panels like the  World Indigenous Tourism Alliance, Indigenous Tourism Association of Canada, U.S. Bureau of Indian Affairs, American Indian Alaska Native Tourism Association, Community Based Tourism Institute, and Sustainable Travel & Tourism Agenda.



The social enterprise model is built around identifying communities which have been excluded from the tourism economy and bringing them into G Adventures’ supply chain.


Jamie Sweeting, G Adventures’ vice-president of social enterprise and sustainability, said that ancestral lands, traditional culture, and legacies of Indigenous communities have been threatened by the pursuit of profit, and sadly tourism has contributed to this.



They now had an opportunity to rewrite the story and ensure tourism to be  a force for Indigenous well-being.

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