Published on : Friday, October 20, 2017
The fantasy web series drama Game of Thrones makes the tourism trade boom this year. The tourist expenditure in Northern Ireland increases more than £400 million in the first six months of the year, which is 16% higher than 2016,making it one of the busiest year in travel trade industry.
The number of tourists in Northern Ireland visiting the region has also surged. The figures from the Northern Ireland Statistics and Research Agency (NISRA) show that tourism in Northern Ireland has generated 7.6 million overnight stays, an increase of 18 per cent.
The Tourism Northern Ireland believes that the tourism attractions like Game of Thrones, Seamus Heaney, the Titanic and the Causeway helped to manufacture more number of international and national visitors from the Republic of Ireland, other parts of Europe and North America.
Tourism North Ireland chief Executive John McGrillen said the region where GOT was shot is on course busy in tourism and refers top in busiest year ever and to reach an annual revenue of £1 billion by the end of the decade.
He added that some of around £2.3 million was spent as the tourist expenditure by those taking overnight trips in Northern Ireland every day during the first six months of 2017.
Mr McGrillen also said that this is the positive growth was supported by a strong intensive which burst of partnership marketing initiatives in the Republic of Ireland highlighting both well-established and new tourism offerings from Titanic and the Causeway to Seamus Heaney Home Place and the Game Of Thrones tapestry (in the Ulster Museum), alongside high-impact campaigns in key markets across the globe by Tourism Ireland.
The industry barometer indicates the positive sentiment for the remainder of the year because of the Games of Throne.