Gastronomy tourism in aim of Jamaican Tourism

Published on : Monday, November 21, 2016

Jamaica Tourist BoardEdmund Bartlett, the Minister of Tourism Jamaica said that the huge infrastructural upgrade at the Appleton Estate Visitor Centre in Siloah, St. Elizabeth will be pivotal for the ministry’s aim to tap into the lucrative gastronomy tourism market. While addressing tourism stakeholders and other officials at the Appleton Estate Rum Tour facility last Friday, Minister Bartlett said that Jamaica’s Tourist Board (JTB) marketing team has been studying the appeal and growth of gastronomic tourism quite vigilantly and around US$23.7 billion was spent in this sector globally by American travelers in the last year. Bartlett added that Jamaica will be offering its culinary services in the marketplace and attractions like Appleton Estate Rum Tour will be major promoting tools.

 

Bartlett said “We see this investment by J. Wray & Nephew and Gruppo Campari as a new statement that Jamaica is about to make to the world.” He pointed out that $1 billion being invested in this sector fits perfectly in the government’s strategy, representing one of the most important investments in the attractions subsector in recent times. This will also create additional employment opportunities for people in Siloah and neighboring communities and will attract more visitors. Bartlett concluded that the first-hand experience of development of rum will enhance appeal of the attraction.

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