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Published on : Thursday, December 5, 2013
GenieConnect (www.genie-connect.com), the event participation solutions provider for the events industry, is set to showcase their Award-Winning MarketingConnect, the intelligent marketing automation system for events, at this year’s Expo! Expo! taking place 11-12 December 2013 at George R. Brown Convention Center, Texas, USA.
MarketingConnect, won the EIBTM Technology Watch Award this year for innovation within the events industry. As an integrated marketing automation solution, MarketingConnect has been designed to utilize event and attendee behavior information gathered from other GenieConnect tools to generate relevant and personalized content, which is then channeled through attendee communications channels such as emails, and mobile push messages. This allows event organizers to send highly targeted and relevant information to attendees to maximize engagement throughout the entire event life cycle.
Giles Welch, CEO of GenieConnect comments, “We are excited to showcase MarketingConnect to Event Organizers in North America. Our team will be holding live demonstrations of MarketingConnect as well as our mobile event apps and attendee web portals, throughout Expo! Expo! to show event organizers how they can improve engagement throughout the event lifecycle and ultimately increase returns for their events.”
GenieConnect are inviting all Expo! Expo! attendees to visit booth 556 to discuss the benefits of personalization for event attendees, as well as the benefits of email marketing for increasing event app uptake and attendee engagement, and maximizing event communications throughout the year.
The Event Participation Solutions provider has also confirmed that they will be participating in the IAEE Treasure Hunt. This competition will provide one lucky winner with a Holiday to Hawaii for two people. The prize will include two round-trip American Airline flights and accommodation at the Hilton Hotel Resort in Honolulu. To enter the competition, visit the GenieConnect booth (556) at Expo! Expo!