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Published on : Tuesday, November 26, 2013
The German National Tourist Board (DZT) has been awarded the prestigious “Green Globe” Certificate – the first national tourist board ever to receive this renowned international recognition of sustainability in travel. “We have been promoting sustainability as a core marketing theme for travel destination Germany for many years and regard it as one of the principle responsibilities of our organization” says Petra Hedorfer, CEO German National Tourist Board. “Our goal is the international positioning of Germany as a sustainable travel destination”. The Green Globe Certification Standard assesses the sustainability performance of travel and tourism businesses based on the combined three pillars of environmentally-friendly practice, social responsibility and economic profitability.
Destination Germany as international role model
The criteria for the Green Globe-Certification include an organization’s performance in energy, waste and water management and in addition, its interaction within society and the environment as a whole. Beyond these basic criteria, the DZT impressed Green Globe’s independent auditors with, for example, its consistent emphasis of sustainability within its strategic activities. The DZT also compiled an exclusive sustainability strategy, encompassing a dedicated communication strategy, internal sustainable initiatives and product development.
Important aspects in the positioning of Germany as a sustainable travel destination have been its achievements within the realm of “Green Meetings”, including high levels of consistent customer service and operational standards. With its substantial involvement in accessible travel and support for German partners in creating sustainable offers and services, the DZT has long been regarded as an example in the field of sustainable travel.
Green Globe: Worldwide renowned sustainability seal in tourism industry
Green Globe is based in Los Angeles – with partners in Mexico, South America, South Africa, the Middle East, the Caribbean and Europe. The organization certifies sustainable projects and businesses in the travel and tourism industry worldwide. In addition, Green Globe provides training and marketing support in 83 countries, based on internationally recognized criteria, developed in the past 15 years within the Green Globe program. Certification involves a constant process, which is continually checked and verified. Including the DZT, the three national organizations active in tourism which carry the Green Globe Seal are the German Convention Bureau e.V. (GCB) and the European Association of Events (EVVC). Green Globe attends all leading international travel and tourism fairs and conferences, such as the WTM in London, the ITB in Berlin and the IMEX in Frankfurt.