Ghana needs to rethink its tourism strategies

Published on : Wednesday, November 29, 2017

Ghana’s tourism industry The significance of tourism in the national accounts of many economies and its effect in the lives of individuals is well-known. Besides the macro-economic contributions of tourism in improving trade balances, GDP and income per capita, tourism is arguably one of the few sectors whose economic benefits penetrate local economies. Tourism generates both direct and indirect jobs. Like all other sectors, conscious planning and development are needed to enhance and leverage tourism’s prospects.

 
However, this is in marked contrast to the ongoing political economy of Ghana’s tourism sector though tourism is declared one of the key strategic sectors in the country’s development agenda since 1993. The country has failed to give tourism the needed building blocks and inter-sectorial planning linkages.

 
Another worrying trend is the fixation on events as the ultimate marketing medium for Ghana’s tourism products. Huge amount of money spent on such events could help in the diversification of the country’s attraction base. However, the existing attractions are deteriorating due to the lack of interest in product development and enhancement.

 
Besides the flagship attractions, principally the Elmina and Cape Coast Castles, the Kakum and Mole National Parks, there are very less attractions to engage and sustain the stay of potential visitors.

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