Published on : Thursday, December 14, 2017
Tourism being one of the major socio-economic activities is gradually gaining grounds in Ghana. Tourism is gradually becoming one of the most important and fastest growing sectors of the Ghanaian economy. Tourism still maintains its position as Ghana’s 4th highest foreign exchange earner after gold, cocoa, and oil.
International arrivals seem to be the mainstay for Ghana tourism, although domestic tourism contributes a little.
As the years go by and as tourism gains grounds in this country, it is hoped that there will be a balance. Some of the major tourist sites in the country include the Cape Coast and Elmina Castles, Aburi Botanical Gardens, The Kumasi Zoological Gardens, The Kakum National Park, Shai Hills Resource Reserve and Mole National Park. Many other tourist sites make Ghana a destination of choice and the potential for growth is remarkable.
Earlier this year, the Ghana Tourism Authority outdoored about 30 tourism ambassadors to help drive the sector forward. The Ambassadors, who were Musicians, Actors, Radio Presenters, Disc Jockeys (DJ) and Bloggers, were tasked to promote both domestic and international tourism to boost Ghana’s economic growth.
Eat, See, Fear, & Wear Ghana campaign, was probably the most vibrant campaign in Ghana this year. The Ghana Tourism Authority with the strong support of the Ministry of Tourism, Culture & Creative Arts and The Ghana Tourist Development Company launched the “Eat Ghana, Feel Ghana, See Ghana, and Wear Ghana campaign.”
This campaign was introduced to promote local products and destinations with many domestic enterprises benefitting from this initiative.
Tags: ghana tourism