Glasgow emerging as top MICE destination for international convenes

Published on : Wednesday, August 9, 2017

glasgowGlasgow is gradually emerging as one of the most successful destinations for business tourism as the new figures suggest.

 

 

Glasgow Convention Bureau, which competes globally to attract conferences, said the city had secured 526 conferences through to 2022. The bureau is a part of Glasgow Life and said that this could contribute £142m to the local economy over five years. MOst of the growth has been reported in the international associations and medical and life sciences meetings.

 

 

Glasgow Convention Bureau is supported by key partners such as the Scottish Event Campus (SEC), NHS Greater Glasgow and Clyde, Glasgow’s universities and the wider business community.

 

 

The latest figures show that Glasgow as a destination saw about 63% rise from 43 to 70 rise as a choice for arranging international conference between April 2012 and March this year.

 

 

The data indicated medical and life sciences conference business had increased by 56% since 2014.

 

 

In fact, about 158 conferences secured in 2016/17 alone would contribute about £63m to Glasgow’s economy by 2022.

 

 

Cllr David McDonald, deputy leader of Glasgow City Council, said: “Glasgow is now recognised as one of the world’s leading conventions cities.

“The volume of international associations choosing to bring their conference here has grown by more than 60% over the past five years, which is a reflection of the strength and global reach of our academic and business communities and their wider knowledge hub networks.

“Medical and Life sciences sector conferences attracted a record number of delegates to the city in 2016/17 and it was the best-performing sector in terms of the number of conferences confirmed for future years – that’s because we’re at the epicentre of medical innovation and world-leading research.”

 

 

Kathleen Warden, of the Scottish Event Campus (SEC), said collaboration and its “exceptional” partnership with Glasgow Convention Bureau was a great asset to organisers.

The SEC was previously known as The Scottish Exhibition and Conference Centre.

The site, which includes the Clyde Auditorium (Armadillo) and The SSE Hydro, was rebranded at the start of the year.

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