“The Glenmuir Way” – 8 Part Film Feature Exploring the Brand’s Rich 125 Years of Golfing Heritage

Published on : Thursday, June 4, 2015

IAGTOThe renowned Scottish golf clothing brand, Glenmuir, will showcase a firsthand insight into the brand’s 125 year history through an 8 part film feature. The films follow the stories of team members covering Product Development, Quality Control, Embroidery, Finishing, Marketing, UK and Export Sales and Customer Service which all take place from the brand’s Lanark headquarters, nestled in the Clyde Valley in Scotland.


Since Glenmuir’s beginnings in 1891, when the very first piece of knitwear came off their knitting frames, Glenmuir has committed itself to creating golf clothing with impeccable care, skill and dedication to the craft. The short films allow viewers to witness and hear firsthand the expertise and passion of Glenmuir’s team of craftsmen in Scotland many of whom have been with the brand for more than a decade.
Glenmuir’s Managing Director, Mikhel Ruia said: “Glenmuir is one of the last remaining truly Scottish golf clothing brands having been crafting the finest golfwear since 1891. Our team are very proud of this 125 year legacy and we are delighted to be able to share “the Glenmuir Way” through our film features which showcase the beautiful combination of passion, craftsmanship and care which goes into creating, marketing and delivering Glenmuir golf clothing.”


Following the success of the 2014 Ryder Cup where Glenmuir have been the European Ryder Cup Team Supplier of shirts and knitwear since 1987, Mikhel added: “We see ourselves as the Team behind the Team, knitting the European Ryder Cup Team together, with many of our staff members featured in the films having designed, produced and marketed the iconic shirt and knitwear combinations worn throughout Ryder Cup history ever since Europe’s famous first victory on American soil in 1987”.

Learn about the inspiration and passion which goes into designing each and every Glenmuir collection with the first feature film Product Design, Development and Innovation.

Look out for the remaining 7 film features which will be released throughout 2015 in the run up to the brand’s 125th Year Anniversary in 2016.



Source:- IAGTO


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