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Published on : Monday, March 28, 2016
A first-of-its-kind market research panel called Waypoint Aviation Research was officially launched, aimed at collecting insights from aviation experts worldwide. In exchange for participation in the panel, qualified executives receive an immediate $50 Amazon gift card for a 10-minute online survey or $250 for a phone interview. At the time of launch, the first two survey opportunities are targeted at aviation executives involved with the use or purchase of aircraft hydraulic oils or greases.
Waypoint was created as a joint venture between two leading Nashville companies: Mizzouri — a global market research firm — and Industrial Strength Marketing — a B2B integrated marketing agency. The panel serves companies, publications, and associations throughout the aviation industry.
“Aviation experts have a wealth of input that often goes unshared and our clients are hungry to learn from those insights,” said Kevin Brown, Co-founder and COO of Waypoint. “It’s been a challenging but fun endeavor to create a platform that provides executives a chance to participate, earn rewards, and see findings in a secure, mutually beneficial environment.”
Panelists can also choose to donate their incentive to the official charity partner of Waypoint, Wings of Hope. Wings of Hope is a global aviation charity — with a presence in 10+ countries, including the U.S. — that has been working to lift people in need toward healthier lives and more prosperous futures since 1962. The charity was nominated for the Nobel Peace Prize in 2011 and 2012.
Waypoint has been featured in publications such as Airline Weekly, Aviation Network, and Aircraft Technology, Engineering & Maintenance.