Published on : Monday, January 27, 2020
Japan is leading in the GlobalData’s analysis with a score of 72.6 out of the 100. By organizing high profile events the country benefits like the Olympics this year which is improving its already excellent travel and tourism infrastructure.
Due to the attractiveness, Spain, Australia and the United Kingdom has obtained four stars out of the five and have the potential to reach the top mark with an increase of public investments in tourism.
The potential for growth of several continental African countries is hindered by the safety and health issues.
Kenya and South Africa occupy the bottom two places.
The organisation of sports events or conferences and exhibitions will create a virtuous circle which will lead to an increase in investments, an improvement of travel and tourism infrastructure and the attribution of more events. Cuba and Sri Lanka will benefit from making efforts towards this.
The United Arab Emirates has adopted the strategy long ago and has obtained a score of 58.1 because of the concentration of their offering in a limited number of destinations and invested mostly in its promotion through events.
By following the same example and operating itself to tourism Saudia Arabia is likely to improve its score of 41.1 in the future.