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Published on : Friday, November 18, 2016
Allied Market Research published a report showing global luxury travel market is projected to generate $1,154 billion by 2022, growing at a CAGR of 6.4% during 2016-2022. The key factors that drive the market growth are the growing inclination of people towards unique and exotic holiday experiences, rise in middle and upper middle class spending and the increasing impact of social media on travel industry.
The adventure and safari segment accounted for about 44% of the overall luxury travel market revenue, by tour type in 2015, as this is identified as the most popular vacation option among young and middle age group travelers. In addition, tours aimed at culinary and shopping experience, would witness the fastest growth, registering a CAGR of 7.8% during the forecast period. An increasing number of luxury travelers are indulging in these tours as they enable these travelers to experience the finest local delicacies and also buy some of the most exquisite handicrafts. These trips are getting popular among travelers of all age groups, especially the millennials (21 – 30 years). In 2015, approximately 70% of millennials took a trip based on culinary interest.
The highest market share in the overall luxury travel market is however expected to be from the baby boomers segment. This is because, by age group, they have been identified as the highest travel spenders. About 68% of the disposable income in the U.S. is controlled by Baby boomers and are estimated to inherit $15 trillion in the next 20 years as the industry sources say. However, it has been identified that only 5-10% marketing is targeted at this traveler segment. Among the other age groups considered in our study, the segment of millennials; would exhibit the highest growth during the forecast period. “Luxury travel market has a huge growth potential and would see immense demand from the emerging markets. Exposure to social media, growing disposable income and easy visa availability are some of the factors which are propelling the growth of the market. Nowadays, luxury travelers are seeking unique traveling experience, thus opting for exotic and unexplored destinations”. Says Yogiata Sharma, Research Analyst, Consumer Goods Research at AMR.
The major factors that promote the demand for luxury travel by absolute luxury travelers are the high spending power and search for exclusivity with high comfort and first class facilities. The absolute luxury travelers take at least three to four luxury trips in a year. Among the three luxury traveler types, the absolute luxury traveler segment is projected to grow at a CAGR of 6.5% during the forecast period (2016-2022).
Regionally, Asia Pacifics luxury travel market would exhibit the fastest growth owing to the rise in number of middle income groups. Within Asia-Pacific luxury travel market, India is estimated to register CAGR of 12.3% from 2016 – 2022. Europe and Caribbean would continue to be the most preferred luxury travel destinations. The most popular luxury travel destinations in Europe are identified as Germany and Italy. Whereas, Paris is the global leading metropolitan destination, which witnesses nearly 18.8 million international arrivals yearly. In LAMEA, Brazil continues to show a promising potential and is predicted to become one of the top-five global economies by the middle of this century. As per the tourism statistics, tourist arrival in Latin America has observed an increase of 50% in the past decade.
The major finding of the luxury travel market include the following:-