Published on : Friday, August 11, 2017
Jamaica, an island country situated in the Caribbean Sea is now planning to make the country tourism centered. This country will do the easy market, as global tourism is now changing and shifting the focus from the mass tourism to the community centered tourism.
According to tourism consultant Judy Karwacki, the shift happened causing the benefit to Jamaica, since its leader in the Caribbean Sea stressed more in upgrading the tourism market.
Judy Karwacki, who is President of Small Planet Consulting, a specialist tourism consulting and marketing firm, said that the world tourism continues to be a growing in the social and economic phenomenon, with the trends showing that the $1.5 trillion. The growing industry creates 10 per cent of the world’s gross domestic product (GDP).
Judy Karwacki, who was speaking at the recently held Rural Economic Development Initiative (REDI) closing symposium at The University of the West Indies Mona Visitors’ Lodge and Conference Centre added that the tourism industry is responsible for creating one in every 11 jobs globally. She also pointed that over last few years the sustained growth in tourism industry predicts that by 2030 around 1.8 billion people will be travelling each year.
She also took Jamaica, as one of the most up market tourism in the world today. For this Jamaica took many steps to promote tourism and make the place more hospitable for the tourists. She also added that Jamaica tourism will create jobs directly and indirectly in tourism sector and this country has average growth of five per cent.
The tourism consultant also explained that the shift in tourism is a global phenomenon. This year International Year of Sustainable Development in tourism by the United Nations aims to promote the social, environmental and cultural value of tourism.
Rural Economic Development Initiative (REDI) project also provided the support for community tourism enterprises through the provision of infrastructure, training and capacity building, marketing and promotions.