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Published on : Thursday, August 10, 2017
The German National Tourist Office (GNTO) has appointed Beatrix Haun as its new director for the UK and Ireland. Haun was previously the director of the German National Tourist Board (GNTB) in France and will be succeeding Klaus Lohmann in the role.
She began her career as an apprentice travel trade consultant with the GNTB in Frankfurt working from 1978 to 1981 and held a number of roles at the GNTB’s head office until 1985, when she became deputy director in Paris before assuming full management responsibilities in 2003. From 2008 to 2011, Haun was head of the GNTBs office in Vienna, before returning to Paris in 2011 where she has since held the position of director.
To quote Haun, “The UK and Ireland are ranked among the most important source markets for incoming tourism to Germany. I look forward to developing further our highly successful work in the UK and Ireland for destination Deutschland.”
The UK is Germany’s third largest European source market for tourism. Last year, Germany recorded 5.6 million overnight stays by British visitors. Ireland registered 476,115 overnight stays in Germany during 2016.