Published on : Friday, November 24, 2017
The survey, conducted in collaboration with the World Travel & Tourism Council-India Initiative (WTTC-II), has ranked Delhi and Maharashtra as the top two states, followed by Goa, Tamil Nadu and Gujarat.
The states were categorized based on 11 parameters namely: state expenditure on tourism, number of tourist visits, number of branded hotel rooms, GSDP per capital, literacy, aircraft movement, ease of doing business, urbanization, road and rail network, marketing campaigns and some intangible aspects.
Goa found its place among the top states based on four parameters: state expenditure on tourism, presence of branded hotel rooms, GSDP per capita and urbanization. Goa also has the second-highest density of branded hotel rooms in India, and has been maintaining its rank consistently in the last four surveys.
Unlike Delhi or Haryana, Goa’s branded hotel room supply showed a growth of 14%. This is an indication of the lucrative nature of the market for the hotel industry.
As far as state expenditure on tourism is concerned, Goa leads the states in terms of tourism spending in 2016-17. In Gross State Domestic Product (GSDP), Goa, Delhi and Sikkim continue to hold the top three places in the country, while in urbanization, Delhi, Goa and Mizoram ranked first, second and third, respectively.