Goa Tourism needs aggressive and proper marketing

Published on : Tuesday, August 15, 2017

GoaAs the Tourism Department of Goa plans its promotional trips abroad beginning from this September, questions are already being raised by professionals within the industry on tangible returns that these trips might bring.

 

There is a harmony in the industry that Goa cannot avoid having a presence at the big international tourism marts. The questions raised are about other marts that don’t necessarily bring returns to the State. Industry stalwarts ask if there is any possibility of selling Goa as a destination in Australia and New Zealand, countries where trips are also planned to.

 

Since the Department is using public money, it has to be accountable to the people and not waste money on trips that will bring few tourists and little revenue to the State. Each of the foreign trips that the Department undertakes has to be looked upon as a marketing expedition.

 

The department needs to be aggressive if it wishes to sell Goa to the world. For international arrivals, Goa Tourism depends heavily on British and Russian tourists, with tourists from other countries few in number.

 

There has to be an understanding of the selling points of Goa and how to sell them. The bulk of visitors to Goa are domestic tourists for whom there is no off season and who drive down or fly down to Goa throughout the year.

 

The new tourist season is just a month and a half away and there are still a number of issues that need to be streamlined. The shacks are one of them, as the beachside restaurants that are a major attraction for tourists usually turn up on the beaches much after a large number of tourists have already ended their holiday in Goa and returned home.

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