Published on : Thursday, February 23, 2017
Tourism Australia’s partnership of the SUN’S game against Port Adelaide to be played in Shanghai in May was welcomed today by Gold Coast SUNS CEO Andrew Travis. To quote Travis, “We are thrilled to welcome Tourism Australia as the Official Tourism Partner of the historic match between the SUNS and Port Adelaide in Shanghai. China is the number one international tourism market for the city of the Gold Coast, and increasingly both China and the Gold Coast enjoy a strong tourism and business relationship.
Overnight the Gold Coast was named China’s most popular western destination in the world at the annual Destination of the Year awards announced in Shanghai. If anyone underestimated the importance of the Gold Coast and the city’s tourism strength in securing the first ever Premiership match in China there is no mistaking it now. The Gold Coast, Australia’s sixth largest city, beat out the likes of Paris, New York and London, while the second-highest placed Australian city was Sydney, coming in at 18th place.”
The Round 8 match between the Gold Coast SUNS and the Port Adelaide Football Club will be aired on Chinese television, reaching over 10 million viewers. The Tourism Australia brand will be displayed on the back of both club Guernseys on the day of match. Travis said that the Gold Coast SUNS is proud to play in the match.
Tags: Tourism Australia