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Published on : Thursday, July 14, 2016
The Hodgman Liberal Government’s plan to grow tourism has been a major success story with tourist numbers up 8 per cent in the past year to a record 1.15 million and with visitor expenditure increasing 11 per cent to $1.95 billion.
Today Tourism Tasmania begins its latest $2.7 million Go Behind the Scenery advertising campaign in Melbourne, Sydney and south-east Queensland and will run until the 27 August 2016.
The seven-week campaign is commencing earlier than the traditional mid-August start in order to stimulate travel to the state in the earlier part of spring, prior to the busier summer season.
With visitor numbers in late spring and early summer now reaching all-time highs, Tourism Tasmania’s marketing campaign seeks to make greater use of the available capacity throughout the state early in the season.
The latest campaign follows the highly successful formula of recent national marketing campaigns, where enriching and sometimes quirky storytelling by locals is used to show Australians that there’s a lot more to Tasmania than they probably know.
The television, print, outdoor and digital advertising for this latest campaign will introduce these stories and encourage people to visit the campaign microsite to view the stories in full and gather more information about holidaying in Tasmania.
Source:- Tourism Tasmania
Tags: Tourism Tasmania