Published on : Thursday, March 16, 2017
Gold Coast has been attracting an overwhelming number of international tourists of late. But then, they have started enjoying shorter stays in this region and also have started spending much less as compared to what they did before, according to the new tourism statistics.
Foreign travellers had resided 281,000 fewer nights in the year to December 2016 than they ever did in the previous year.
They had spent about $24 million less, according to Tourism Research Australia. Though the region had recorded a 14% rise in the number of foreign tourists to a record 1.027 million, the Gold Coast was the only Australian destination on the top five that recorded a slump in the visitor spend.
Yesterday, Gold Coast Tourism asserted that over half of the decline in visitor nights was due to an increase in tourist arrivals from Korea.
They said that they were not really certain as to why the Koreans or visitors from Canada, Hong Kong and Taiwan were enjoying short holidays on the Coast and could not explain why the international expensed were dropping even as the visitor arrivals were constantly on the rise.
Martin Winter, CEO, Gold Coast Tourism said that they would continue to focus on their efforts to promote regional tourism sector in order to make sure that the scenario improves. He went on to add that currently GCT is examining the messaging that is used to target all the groups that visit the city including those who have been visiting their relatives and friends.
He added that they have also started conducting a research on some factors including political impacts and aviation access.
Steven Ciobo who is the Federal Tourism Minister and Gold Coast MP said that the popularity of the Gold Coast as tourist destination for international globetrotters, especially the Chinese, continued to grow.
He also feels that that the money spend by the tourists on the Coast contributes to the local jobs and small businesses.