Published on : Monday, March 25, 2019
The National Carrier of Sri Lanka, the SriLankan Airlines, also a member of the oneworld alliance, confirming its global appeal and innovativeness of marketing communication endeavors once again, grabbed three awards at Golden City Gates Awards 2019 at ITB Berlin, the largest tourism trade fair of the world. The 19th edition of the awards witnessed 40 members jury, judging 148 submissions sent by 32 countries.
In the ‘Airlines- corporate’ category, SriLankan Airlines received a First Star award for its product video. Also, another First Star for its India Outbound video in the TV Cinema spot category and a Third Star award in the similar category for its Melbourne Marathon video 2018.
To quote SriLankan Airlines’ Chief Executive Officer Vipula Gunatilleka, “This is the third consecutive time that SriLankan Airlines was commended at this esteemed forum, and the second consecutive year that we managed to bag three prestigious awards. These awards reaffirm the consistency and the global appeal of our marketing communication content. They will be an inspiration for us explore new avenues in creative conceptualisation and creation of unique content to aptly portray SriLankan Airlines as a global brand with inherently Sri Lankan attributes.”
To quote SriLankan Airlines Senior Manager (Marketing) Saminda Perera, “As the National Carrier of Sri Lanka, we have always endeavoured to portray SriLankan Airlines in the most appealing way so as to inspire travellers to experience our world renowned service and convenient connectivity. These three awards prove that we have communicated our message loud and clear, in a manner that transcends all boundaries. We take pride in producing marketing communication content which is universally admired and commended.”
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