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Published on : Wednesday, July 26, 2017
Golf in Flanders, a joint initiative between the Flemish Golf Federation (VVG) and VisitFlanders (Flemish Tourist Board), has partnered with the European Golf & Travel Media Association to promote the destination to the international golf & travel media.
Although renowned for it’s history and culture, Flanders is an unknown quantity for golf but with over 50 golf courses to choose from, a round of golf is never far away from a quality meal and a great beer. Culturally vibrant cities like Antwerp, Ghent and Bruges all have their fair share of golf courses dotted around in many cases medieval historic city centres. Flanders is easily accessible via sea, air and road and with one of the most developed road networks in Europe, every golf course is within easy reach. Traditional architects like Seymour Dunn, Hawtree, Colt, Tom Simpson and Mackenzie Ross followed by Paul Rolin, Belgium’s most famous course architect, have created several masterpieces in Royal Antwerp, Royal Zoute, Royal Latem, Royal Belgian Golf Club, Rinkven G&CC, Cleydael GC and many others.
As part of the ongoing promotion efforts coordinated via Par4our Ltd and the European Golf & Travel Media Association, GolfinFlanders has just confirmed stand E40 in what promises to be the ‘go to’ pavilion at this year’s IGTM in Cannes. Golf in Flanders will provide general information about the destination and specific information about the golf courses and hotels with some specific sample itineraries and packages for IAGTO tour operators.
Jo Maes, Managing Director of Par4Our confirms: “The first six months we have promoted the Golf in Flanders initiative to the golf media and this will accumulate in the Golf in Flanders International Media Challenge in August. The next step is to convince the travel industry that there is significant value in adding Flanders as a golf destination and IGTM is the ideal platform. Arguably the largest and most important golf travel specific event in the world, IGTM will provide Golf in Flanders in general and the courses and hotels in particular, the platform to promote themselves to the tour operators.’
IGTM is the ideal showcase to present a golf destination to the assembled travel trade. This year’s edition will take place in Cannes, South of France in December 2017.