Published on : Saturday, April 22, 2017
According to a recent study, economic value of golf tourism in Scotland has increased to £286 million per year. The research commissioned by VisitScotland and Scottish Enterprise, showed the role the game and related events play for the economy.
The value had increased by £66 million (30%) since 2008, supporting 4,700 jobs and spreading benefits across golfing regions. The report also revealed that overseas golfing visitors spend on average £338 per night on a trip, which is more than four times the daily spend (£78.90) of an average overseas visitor.
Of all the golfing visitors, the North American market represented 30%, with 14% coming from Europe. To quote VisitScotland chief executive Malcolm Roughead, “These findings outline the importance golf tourism and events play in supporting Scotland’s visitor economy and the Scottish economy as a whole. Golf is one of Scotland’s unique selling points which resonates with potential visitors all over the world and signifies why we place huge importance promoting Scotland as the home of golf to a global market place. Our support of international golf events and our global golf marketing activity gives us significant media profile and I am delighted that this is in turn reflected in golf’s contribution to the Scottish economy.”
Danny Cusick, tourism sector portfolio director at Scottish Enterprise said that Scotland has some of the best and most well-equipped golfing assets in the world.