Published on : Thursday, June 27, 2019
Google Flights has signed a long-term expansion deal that gives the metasearch website access to all Routehappy rich content. The agreement continues Google’s access to Amenities, providing travelers with at-a-glance insights into flight Amenities such as Wi-Fi, seat pitch, onboard entertainment, and power availability, while also providing access to Universal Ticket Attributes (UTAs) and Universal Product Attributes (UPAs). The announcement was made by ATPCO.
In 2014, Google Flights was one of the first metasearch websites to integrate Routehappy’s comprehensive Amenities data in its flight search results. Google can now broaden its display options with UTA and UPA content types of Routehappy.
UTAs provide easy-to-understand information by fare about benefits and restrictions such as cancellation rules, baggage allowance, upgrade eligibility, check-in, and boarding priority, making it easier for flight-seekers to discover important ticket attributes associated with each flight.
UPAs visually highlight in-flight features through descriptive text, photos, graphics, and videos, significantly improving the shopping experience for consumers by showcasing comprehensive product and fare offerings.
Routehappy Hub is a SaaS platform that helps airlines create, manage and deliver targeted ticket and product attribute content. It uses standardized formats UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) wherever flights are displayed. Routehappy is based in New York, serving airlines and distributors worldwide.
Robert Albert, EVP Retailing at ATPCO said that the rich content provided to Google will include UTAs and UPAs.