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Published on : Friday, November 1, 2013
The Government of Alberta plans to add more tourist destinations and develop the province’s tourism industry. The new Tourism agenda calls for one-third growth in tourist activity, including boosting international air access to Canada and immigration to round out the workforce.
Tourism Minister Richard Starke said, “There’s no specific areas that [development] would be restricted to, most of the development will be led by private industry.”
Tourism is one of the fastest-growing sectors in the world, but Canada’s dominance as a destination has slipped. In 1950, Canada ranked the second top global destination, but was 15th in 2010. The report says that Alberta needs to focus on the highest spenders, given that the province is more expensive to visit than other destinations. It also needs to expand to other markets.
Starke said in spite of the new focus on growth, the province would respect sensitive areas, such as the mountain national parks of Banff, Jasper, and Waterton.