Govt handed over €10 million to Tourism Ireland to maintain record visitor figures

Published on : Wednesday, November 28, 2018

Tourism Ireland is to invest €45 million in endorsing Ireland as a vacation destination for 2019 to counteract the intimidation to the constant growth of the industry from VAT rises and Brexit.

 

It has been assigned an additional €10 million in its budget by the government to maintain record visitor figures.

 

Yesterday, Tourism Ireland disclosed its Fill Your Heart with Ireland TV commercial, its first new global advertising campaign in seven years. It will be endorsed in 20 countries like US, the UK, Germany and France from December 26.

 

The ad shows locations which are less commonly visited by international tourists and emphasizes outdoor activities like cycling, walking and kayaking. It will run on ITV and Channel 4 in the UK and CBS, NBC and ABC…

 

Visitor increase has made it a record first half of the year for tourism revenue in Ireland, according to the Central Statistics Office.

 

For the first six months of 2018, statistics emphasized that tourism revenue increased by 8.5 percent on the same time 2017, which itself was a record.

 

Visitors to Ireland invested almost €2,270 billion in the initial six months of 2018. When carrier fares are included, expenditure shoots up 8.1 percent to €3,049 billion.

 

The record-breaking figures were mainly assisted by buoyant visitor spend from mainland Europe (up by 12.2 per cent), North America (9.4 per cent).

 

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