Govt., Travel Manitoba to boost northern tourism with $35 million

Published on : Saturday, December 9, 2017

ManitobaA partnership between the Manitoba government and Travel Manitoba would be pumping $35 million into northern tourism expenditures in the following five years as it was declared in The Pas on Friday.


The Northern Manitoba Tourism Strategy is planning to raise expenditures from $116 million to $151 million by the year 2022.


The president and CEO of Travel Manitoba, Colin Ferguson mentioned in a press release that they are aware of the fact that the products and experience in the northern portion of Manitoba are attractive customers and they also know that visitors to this region tend to stay for a longer duration and spend more.


This strategy offers a realistic roadmap since they grow tourism in northern Manitoba via product development, marketing and also be leveraging community support.


The brand new tourism strategy is based on five strategic priorities and this includes clarifying the roles of tourism stakeholders in this region, tourism marketing spearheaded by Travel Manitoba, tourism product and experience development and also making sure that regulatory environments are conducive to the success of tourism businesses.


The northern part of Manitoba is fifth among six regions outside Winnipeg in terms of total visitors but then it leads to an average per capita spending at $219 per person per visit and is second is terms of the ratio of overnight trips to day trips.


The tourism industry of Manitoba represents a $1.5 billion.


In fact it welcomes 10.5 million visitors to this province every year.


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