Published on : Saturday, November 17, 2018
Grab has unveiled tourism content on Indonesia on its app, as part of its recent tie-up with Ministry of Tourism in Indonesia, to boost tourism development. This is part of the #JelajahIndonesiaLebihDekat campaign, which was launched on 26 October 2018 by both companies.
Besides offering “Smart Tourism” initiatives to provide a “more value-added” experience for domestic and foreign tourists in Indonesia, Grab will also start co-branding efforts with the Ministry of Tourism for promoting the top 10 tourist attractions in Indonesia to people in Southeast Asia, starting with Singapore.
Along with tourism content, tourists from Singapore and other countries will also be offered a variety of services by Grab when they visit Indonesia. This includes renting a GrabCar service for tourists visiting places like Jakarta, Bandung, Surabaya, Yogyakarta, Bali, Manado and Makassar. Selected “Rent a GrabCar” drivers will be trained to become tour guides, and will obtain ‘Wonderful Indonesia’ certification from the Indonesia Ministry of Tourism.
Minister of Tourism in Indonesia Mr. Arief Yahya said that the objective of this partnership is to uphold Indonesia in the international scene through Grab’s presence and user base in Southeast Asian markets.