Graham Burke, Village Roadshow all-in-all disapproves tourism campaign!

Published on : Monday, April 3, 2017

disapproves tourism campaign!Graham Burke has expressed his anger to Queensland State Tourism minister regarding a recent Gold Coast tourism campaign that makes little to no mention of theme parks. He is the Village Roadshow co-CEO. However, in February, he had declined government funded promotional activities which talked about the parks next to the competitors.

As per the Gold Coast Bulletin report, Mr. Burke has expressed his utter disappointment regarding a new taxpayer-funded campaign. To quote Burke, ‘flawed and ultimately self-serving” research to “fit a bias against theme parks historically displayed by the CEO of Gold Coast Tourism, Martin Winter. Gold Coast Tourism is promoting esoteric activities along with a bunch of their favorite restaurants.’ Nevertheless, the letter addressed on March 20th was leaked by the media.

To quote Burke, ‘The content of this expensive campaign makes the destination so bland it might as well be Hobart or Noosa and it saddens me to see such a flagrant waste of taxpayers’ precious money, albeit the people charged may be well intentioned but completely misguided.’

Not to forget, Village Roadshow operates various theme parks based in Gold Coast like, Sea World, Warner Bros. Movie World and Wet’n’Wild, as well as Paradise Country and Australian Outback Spectacular.


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