Grampions region witnessed a major boost in international tourism

Published on : Tuesday, December 12, 2017

international tourismForeign visitors are staying for longer durations and spending more money in the Grampians region lately.

According to the new statistics, published by the state government shows that overseas visitors this year stayed in the Grampians for around 389,700 nights from January to September. In 2016, it was 273,700 nights in the same time.

Marc Sleeman, Grampians Tourism chief executive explained that the overall staying in terms of international visitors were 29 percent longer than what was witnessed last year.

“It’s a significant increase and it’s great to see,” he said. “This is off the back of some work we have done to try to promote the region and what activities we can offer.”

Mr Sleeman explained that tourists also appeared to be visiting all areas of the Grampians National Park.

“They are dispersed over all four main areas of the park,” he said.

“By promoting all the different activities we have in the park, people are staying longer and spending more money in the region.

“We find that people are mostly travelling to the Grampians through the great southern tourist route, which includes the Great Ocean Road.”

Mr Sleeman mentioned that Melbourne visitors and other interstate visitors were also increasing. “We’ve seen about a nine per cent increase in other visitors and that, coupled with the increase in international visitors, gives us a feeling that the next 12 months will be very positive for tourism in the region,” he said.


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