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Published on : Friday, November 1, 2013
After a five year hiatus, a new and expanded Yarra Valley Grape Grazing Festival will again feature as a major drawcard to attract visitors to the Yarra Valley, thanks to a $30,000 Victorian Coalition Government grant to support the return of the iconic regional event.
Minister for Tourism and Major Events Louise Asher said the decision to fund a new incarnation of the festival, which has not been held since the Black Saturday bushfires in 2009, was made as part of the Coalition Government’s commitment to increase visits to the area and to showcase the depth and diversity of the Yarra Valley’s food, wine and tourism industry.
Member for Evelyn Christine Fyffe, who was a founding member of the festival in 1988, said the decision to reinvent it is great news for the Yarra Valley.
“The 2014 Grape Grazing Festival will feature a refreshed format which will see the festival extend from two to three days, and showcase many aspects of our region, including food producers, restaurants, cider, beer and ale producers, accommodation providers and other attractions along with the celebrated network of wineries,” Ms Fyffe said.
“Next year’s festival will showcase the broad range of experiences the region has to offer beyond its renowned cellar doors and winemakers.”
Member for Seymour, Cindy McLeish said the Yarra Valley has long been considered Victoria’s premium wine and food destination, and its location and the diversity of tourism experiences appeal to a wide range of visitors.
“Those of us who live in this beautiful region know of its many attractions but the Yarra Valley is also an ideal location for a great escape, with its renowned for cool-climate wines, superb restaurants and other celebrated culinary experiences and it has a noted artistic community with acclaimed galleries.
“Throughout its history, Grape Grazing has always been a very popular event for the Yarra Valley, with high previous attendance figures mainly from Melbourne,” Ms McLeish said.
Tourism in Victoria is worth $19.1 billion, employing over 200,000 people.
Ms Asher said funding for events such as the Grape Grazing Festival underpins the Coalition Government’s commitment to regional tourism, including increasing visitor numbers and the number of overnight stays.
The 2014 Grape Grazing Festival will take place in the Yarra Valley from 14 to 16 February. 2014.